Thursday Apr 16, 2026

Episode 17 - Donato Raponi

The Smokeless Word heads into the heart of the EU tax machine with Donato Raponi.  

 

After 37 years shaping EU tax policy, Donato knows Brussels from the inside out. In this episode, he provides a rare insider’s perspective on the EU tax system and the technical world of tobacco excise.  

 

From using differentiated tax rates to put the EU on course to achieve Smoke Free 2040 to the unintended (criminal) consequences of high taxation, Donato provides an expert diagnosis on the upcoming revisions to the EU’s Tobacco Excise Directive. 

 

Join Kingsley and Donato for a Brussels deep dive - grounded in experience and hard-earned insight.  

 

DISCLAIMER   

Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences.   

Personal Views: The views expressed in this podcast are the personal opinions of the speaker only. Any views expressed by guests are independent of the views or positions of BAT.  

No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to.   

Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking.   

Content Warning: This podcast contains some swearing that may not be suitable for all listeners.   

BAT Investments is the copyright holder of this podcast.   

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