Episode 18 - Pascale Meulemeester

Different speeds. Different maturities. Different rules. 

 

That’s the reality of Asia Pacific, Middle East and Africa (APMEA) - a region that houses 78% of the global population and 25/33 of the world's megacities.  

 

In this episode, Kingsley is joined by BAT's new Regional Director APMEA, Pascale Meulemeester, for a fascinating deep dive into one of the world's most complex regions.  

 

Drawing on over 20 years in confectionery, Pascale reflects on the surprising similarities between cocoa and tobacco supply chains and why she chose to switch to the latter industry at a pivotal, transformational moment in its history. 

 

From natural disasters to regulatory complexity, this is a masterclass in leading through volatility. 

 

DISCLAIMER   

Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences.   

Personal Views: The views expressed in this podcast are the personal opinions of the speaker only. Any views expressed by guests are independent of the views or positions of BAT.  

No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to.   

Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking.   

Content Warning: This podcast contains some swearing that may not be suitable for all listeners.   

BAT Investments is the copyright holder of this podcast.