The Smokeless Word

Episode 21 - Joe Gitchell

Reducing the toll that smoking tobacco has on populations worldwide. 
That's the vision Joe Gitchell brings to The Smokeless World: Live from the Lab. 
Joining Dr James Murphy, the Pinney Associates CEO, explores the global state of tobacco harm minimisation, how countries like Sweden, Japan and New Zealand are paving the way, and why tackling nicotine misperceptions demands differential policy, not just better communication. 
From trust and collaboration to regulation and risk, tune in for a conversation about finding common ground and accelerating progress. 
DISCLAIMER  
Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences.  
Personal Views: The views expressed in this podcast are the personal opinions of the speaker only. Any views expressed by guests are independent of the views or positions of BAT. 
No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to.  
Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking.  
Content Warning: This podcast contains some swearing that may not be suitable for all listeners.  
BAT’s vaping products are neither marketed nor licensed for smoking cessation. 
BAT Investments is the copyright holder of this podcast.  

EP22: Damian Willemse - Inside the mind of a Springbok

Damian Willemse, Springbok fullback and double Rugby World Cup winner, discusses resilience, South Africa’s winning culture and the mindset behind elite rugby. 
From the Western Cape to the Springboks and two Rugby World Cup titles, Willemse’s journey has been shaped by hard work, family and the determination to make the most of every opportunity. He joins Kingsley Wheaton in Cape Town to share the story behind the player - the people who shaped him and the mindset required to perform on the biggest stage. 
Join Kingsley and Damian as they reflect on the mental side of rugby, his famous mark-in-the-scrum moment, and what it means to wear the Springbok jersey. 
04:10 - Growing up in Strand: the journey from the Western Cape to the Springboks 
08:35 - The cricket career Damian Willemse could have had 
14:24 - Playing for his brother, family and the motivation behind the player 
19:08 - Wearing the Springboks jersey 
31:37 - Inside Rassie Erasmus’ Springboks 
The Smokeless Word is a podcast from British American Tobacco exploring the science, policy, and politics of tobacco harm reduction.  
Follow on Spotify and Apple Podcasts so you never miss an episode. 
DISCLAIMER 
Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences. 
Personal Views: The views expressed in this podcast are the personal opinions of the speaker only. Any views expressed by guests are independent of the views or positions of BAT. 
No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to. 
Risk and Harm Statements: Nicotine products are addictive and not risk-free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking. 
Content Warning: This podcast contains some swearing that may not be suitable for all listeners. 
BAT’s vaping products are neither marketed nor licensed for smoking cessation. 
BAT Investments is the copyright holder of this podcast. 

EP23: Elaine Round - Challenging the nicotine narrative

Elaine Round, Senior Vice President of Scientific and Regulatory Affairs at R.J. Reynolds, on her journey into science, tobacco harm reduction and the evidence driving A Smokeless World. 
A career in science rarely follows a straight line. For Elaine, it began with genetics research and a fascination with solving biological puzzles, and led to tackling one of public health’s biggest challenges from inside the industry. 
In this episode, Elaine joins Dr James Murphy, BAT’s Director of Science and Research, to discuss what it takes to be a great scientist, the misperceptions surrounding nicotine and the science behind tobacco harm reduction. Join James and Elaine for a conversation on the science at the heart of BAT’s transformation.  
04:15 - What it takes to become a great scientist. 
23:15 - The evidence on smokeless products. 
26:15 - The impact of smokeless products in clinical trials. 
27:22 - Improving products through innovation.  
30:08 - Tackling misinformation about nicotine. 
The Smokeless Word is a podcast from British American Tobacco exploring the science, policy, and politics of tobacco harm reduction. 
Follow on Spotify and Apple Podcasts so you never miss an episode. 
DISCLAIMER 
Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences. 
Personal Views: The views expressed in this podcast are the personal opinions of the speaker only. Any views expressed by guests are independent of the views or positions of BAT. 
No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to. 
Risk and Harm Statements: Nicotine products are addictive and not risk-free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking. 
Content Warning: This podcast contains some swearing that may not be suitable for all listeners. 
BAT’s vaping products are neither marketed nor licensed for smoking cessation. 
BAT Investments is the copyright holder of this podcast.